Your logo is the first thing noticed by a customer of your company. The logo reflects the face of how people remember and connect with your firm. Although there are a lot of things you can do to make a logo unforgettable, there are a few basic mistakes you can make that would kill a logo.
Fortunately, this kind of mistake is easy to rectify if you know what you’re doing. We’ve broken down the top errors that they most often occur in logo design categories like colour, forms, and icons.
1. Copycat Style
There is no better way to destroy a concept than to duplicate a current design. Getting a symbol that looks identical to another company’s logo will cause marketing efforts to fail. Not only is it immoral, but the chance of being captured is also high.
When your branding is also the same as that of your rival, you’ll be compared to those in the industry. If a corporation uses a highly recognised corporate mark that looks identical to yours, the company would definitely lose sales.
Of course, it isn’t realistic to search any item of clothing for similarities. Check the nearest rivals and see if they have any major red flags.
2. A Logo Design That Uses Raster Graphics
Raster graphics are an often-not-checked interface error. Logos either contain raster or vector data. Vector graphics have precision lines, while raster graphics are made of pixels. Vector graphic images are superior to bitmaps due to their ability to scale well to any size without lack of consistency.
Neuron graphs do not. As time goes by, the picture becomes less detailed. Graphic designers and company owners are often unaware that vector and raster applications need to be used in parallels, such as Adobe Illustrator and Photoshop.
Because of increased popularity in graphic design competitions, it’s common for companies to accidentally buy and invest in a logo design that is raster. The effect is a fuzzy logo which makes it unsuitable for several purposes.
3. No Visual Hierarchy
There is a simple logical and intuitive connection between fonts you have selected that are easy to read. Where does the audience’s eye shift first? What details do we get, what order, and at what rate? Will the symbol have a normal flow between the tag, the primary font, and the secondary font?
Visual hierarchy is all about creating something convenient for humans to discern. We see vivid colours and sexy pictures first, followed by bland and unappealing pictures.
4. Unconfident Intention
Beneath the pointless picture, colour, and font is a deeper meaning. The visual style of a logo conveys the beliefs and offers a connection to the product.
For example, the logo for an airline has a different emotional purpose than the logo of a food chain. Customers will equate your logo with your company’s identity, so you need to line up your company’s identity with your logo.
If your brand is all about trendy fashion trends, choosing something contemporary, exclusive, and distinct would cater to your customer base. For customer service, the staff needs to be calm and trustworthy to deliver the best service.
Take a moment to consider how your visual identity can boost the artistic value of your brand. How do you want the logo to express or depict? What feelings would you want people to experience as they see your logo?
5. Choosing The Wrong Font
It is important to select a font that suits your organization’s marketing strategy and mission. If you own a cutting-edge tech firm, you can decide not to have a flashy font with complicated designs.
Besides, help ensure the font is easy to see. The excess of colour or the lack of distinction between text and context makes your logo impossible for viewers to read.
As you begin experimenting and brainstorming, a great logo idea might strike you but bear in mind the 360-degree approach of viewing a logo. Make sure you house no controversies (like the recent Myntra logo in India), and your logo is one of a kind as well as makes your brand remembered.
Some awesome logo design examples are Nike, McDonald’s, Apple, Starbucks, and Target among many others. Now, I didn’t show one picture here, but you saw it too when you read the names. THAT is what the logo must do!